Sunday, October 19, 2008

Microsoft

BASIC

MITS Altair 8800 Computer with 8 inch floppy disk system
MITS Altair 8800 Computer with 8 inch floppy disk system

After reading the January 1975 issue of Popular Electronics that demonstrated the Altair 8800, Gates contacted Micro Instrumentation and Telemetry Systems (MITS), the creators of the new microcomputer, to inform them that he and others were working on a BASIC interpreter for the platform.[25] In reality, Gates and Allen did not have an Altair and had not written code for it; they merely wanted to gauge MITS's interest. MITS president Ed Roberts agreed to meet them for a demo, and over the course of a few weeks they developed an Altair emulator that ran on a minicomputer, and then the BASIC interpreter. The demonstration, held at MITS's offices in Albuquerque, was a success and resulted in a deal with MITS to distribute the interpreter as Altair BASIC. Paul Allen was hired into MITS,[26] and Gates took a leave of absence from Harvard to work with Allen at MITS in Albuquerque in November 1975. They named their partnership "Micro-soft" and had their first office located in Albuquerque.[26] Within a year, the hyphen was dropped, and on November 26, 1976, the trade name "Microsoft" was registered with the USPTO.[26]

Microsoft's BASIC was popular with computer hobbyists, but Gates discovered that a pre-market copy had leaked into the community and was being widely copied and distributed. In February 1976, Gates wrote an Open Letter to Hobbyists in the MITS newsletter saying that MITS could not continue to produce, distribute, and maintain high-quality software without payment.[27] This letter was unpopular with many computer hobbyists, but Gates persisted in his belief that software developers should be able to demand payment. Microsoft became independent of MITS in late 1976, and it continued to develop programming language software for various systems.[26] The company moved from Albuquerque to its new home in Bellevue, Washington on January 1, 1979.[25]

During Microsoft's early years, all employees had broad responsibility for the company's business. Gates oversaw the business details, but continued to write code as well. In the first five years, he personally reviewed every line of code the company shipped, and often rewrote parts of it as he saw fit.[28]

IBM partnership

In 1980, IBM approached Microsoft to write the BASIC interpreter for its upcoming personal computer, the IBM PC. When IBM's representatives mentioned that they needed an operating system, Gates referred them to Digital Research (DRI), makers of the widely used CP/M operating system.[29] IBM's discussions with Digital Research went poorly, and they did not reach a licensing agreement. IBM representative Jack Sams mentioned the licensing difficulties during a subsequent meeting with Gates and told him to get an acceptable operating system. A few weeks later Gates proposed using 86-DOS (QDOS), an operating system similar to CP/M that Tim Paterson of Seattle Computer Products had made for hardware similar to the PC. Microsoft made a deal with SCP to become the exclusive licensing agent, and later the full owner, of 86-DOS. After adapting the operating system for the PC, Microsoft delivered it to IBM as PC-DOS in exchange for a one-time fee of $50,000. Gates insisted that IBM let Microsoft keep the copyright on the operating system, because he believed that other hardware vendors would clone IBM's system.[30] They did, and the sales of MS-DOS made Microsoft a major player in the industry.[31]

Windows

Gates oversaw Microsoft's company restructuring on June 25, 1981, which re-incorporated the company in Washington and made Gates President of Microsoft and the Chairman of the Board.[25] Microsoft launched its first retail version of Microsoft Windows on November 20, 1985, and in August, the company struck a deal with IBM to develop a separate operating system called OS/2. Although the two companies successfully developed the first version of the new system, mounting creative differences undermined the partnership. Gates distributed an internal memo on May 16, 1991 announcing that the OS/2 partnership was over and Microsoft would shift its efforts to the Windows NT kernel development.[32]

Management style

Bill Gates giving his deposition at Microsoft on August 27, 1998
Bill Gates giving his deposition at Microsoft on August 27, 1998

From Microsoft's founding in 1975 until 2006, Gates had primary responsibility for the company's product strategy. He aggressively broadened the company's range of products, and wherever Microsoft achieved a dominant position he vigorously defended it.

As an executive, Gates met regularly with Microsoft's senior managers and program managers. Firsthand accounts of these meetings describe him as verbally combative, berating managers for perceived holes in their business strategies or proposals that placed the company's long-term interests at risk.[33][34] He often interrupted presentations with such comments as, "That's the stupidest thing I've ever heard!"[35] and, "Why don't you just give up your options and join the Peace Corps?"[36] The target of his outburst then had to defend the proposal in detail until, hopefully, Gates was fully convinced.[35] When subordinates appeared to be procrastinating, he was known to remark sarcastically, "I'll do it over the weekend."[6][37][38]

Gates's role at Microsoft for most of its history was primarily a management and executive role. However, he was an active software developer in the early years, particularly on the company's programming language products. He has not officially been on a development team since working on the TRS-80 Model 100 line, but wrote code as late as 1989 that shipped in the company's products.[37] On June 15, 2006, Gates announced that he would transition out of his day-to-day role over the next two years to dedicate more time to philanthropy. He divided his responsibilities between two successors, placing Ray Ozzie in charge of day-to-day management and Craig Mundie in charge of long-term product strategy.[39]

Antitrust law violations

Further information: United States Microsoft antitrust case and European Union Microsoft competition case

Many decisions that led to antitrust litigation over Microsoft's business practices have had Gates's approval. In the 1998 United States v. Microsoft case, Gates gave deposition testimony that several journalists characterized as evasive. He argued with examiner David Boies over the contextual meaning of words like "compete," "concerned," and "we."[40] BusinessWeek reported:

Early rounds of his deposition show him offering obfuscatory answers and saying 'I don't recall,' so many times that even the presiding judge had to chuckle. Worse, many of the technology chief's denials and pleas of ignorance were directly refuted by prosecutors with snippets of e-mail Gates both sent and received.[41]

Gates later said that he had simply resisted attempts by Boies to mischaracterize his words and actions. As to his demeanor during the deposition, he said, "Did I fence with Boies? ... I plead guilty. Whatever that penalty is should be levied against me: rudeness to Boies in the first degree."[42] Despite Gates's denials, the judge ruled that Microsoft had committed monopolization and tying, blocking competition, in violation of the Sherman Antitrust Act.[42]

The European Union Microsoft competition case is also a case brought by the European Commission of the European Union (EU) against Microsoft for abuse of its dominant position in the market (according to competition law). It started as a complaint from Novell over Microsoft's licensing practices in 1993, and eventually resulted in the EU ordering Microsoft to divulge certain information about its server products and release a version of Microsoft Windows without Windows Media Player.

Appearance in ads

Bill Gates decided in 2008 to appear in at least 1 commercial in a series of ads to promote Microsoft. This commercial, co-starring Jerry Seinfeld, is a 1 and a half minute talk between strangers as Seinfeld walks up on a discount shoe store (Shoe Circus) in a mall and notices Bill Gates buying shoes inside. The salesman is trying to sell Mr. Gates shoes that are a size too big. Mr. Seinfeld begins to inform him about a pair of shoes called Conquistadors that run "a little tight" and sells him on them in a size 10 (whereas the store clerk was attempting an 11). As Mr. Gates is buying the shoes he holds up his discount card, this card uses a slightly altered version of his own mugshot of his arrest in New Mexico in 1977 for a traffic violation [43]. As they are walking out of the mall, Jerry Seinfeld asks Bill Gates if he has melded his mind to other developers, after getting a yes, he then asks if they are working on a way to make computers edible, again getting a yes. Most critics are still in debate over the exact meaning of this commercial saying that it is too vague to make sense to them. Though some say that it is an homage to Mr. Seinfeld's own show about "nothing"(Seinfeld).

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